Decision tools for bettors and fantasy players.
Sports Labs is one connected home for sports research. Betting analytics, DFS lineup tools and prediction-market price comparison usually live on separate platforms, each with its own premium price. We bring them together in a single $20/month bundle (GM Hub sold separately).
Sports Labs is a sports analytics company being formed in Delaware. We build focused, data-driven tools that turn public sports data into clear decisions — pricing a prop, setting a lineup, or finding an edge.
Sports Labs is a private, wholly owned startup run by its solo founder, Michael Kuritz.
Our products (12 products across 16 live apps)
Bet Lab (7 Sports)
Multi-sport EV terminal with Spot vs. Fake-Out Classifier, Hit-First SGP Builder, Value Vault and our 599+ play public Edge Tracker.
Explore →NFL Hub & CFB Hub
Dedicated football hubs for all 32 NFL and 138 FBS teams: matchup funnels, Lines & Injuries trench cascades, Anytime TD boards and player modals.
Explore →NBA Hub & CBB Hub
All 30 NBA teams (5-zone shot matrix, DvP & injury cascades) and all 365 D-I college programs (Upset Radar, 10-game segments, Freshmen vs. Transfers & 2027 NBA prospects).
Explore →NHL Lab, MLB Lab & Soccer Hub
Workhorse goalie & skater exploit tags + player modals in NHL Lab, 1.26M-PA backtested HR Score & Strikeout King in MLB Lab, and 10+ league/cup context in Soccer Hub.
Explore →Fantasy Front Office (NFL + Hoops)
Dynasty, keeper and redraft command centers across NFL Football and NBA/NCAA Hoops with Trade Finder, 10,000-sim Monte Carlo and AI Manager.
Explore →Fantasy Frontier & Arb Lab
NFL DFS projection & integer-program lineup optimizer in Fantasy Frontier, plus cross-book/exchange arbitrage, middles and promo conversion in Arb Lab.
Explore →SportsLabs HQ & GM Hub
Cross-sport daily command center at SportsLabs HQ, plus enterprise front-office strategy hubs live for the Eagles, Red Sox, Orioles and Cubs.
Explore →Mission & vision
Our mission is to put performance-based decision tools in the hands of everyone who bets or plays fantasy. If you build it, they will come.
- Phase 1 · Sharper research for bettors. Bet Lab and Arb Lab give you research, edges and promo tools you can act on.
- Phase 2 · Better tools for fantasy managers. Fantasy Front Office and Fantasy Frontier help you win your leagues and DFS slates.
- Phase 3 · One app for every lab. iPhone first, then iPad — Bet Lab, NHL Lab, MLB Lab, NFL Hub and DFS in one place.
Who it's for
Sharp and everyday bettors
Bet Lab. Situational edges, calibrated models and market cross-checks that show where the model and market disagree — plus live trackers and your own slips.
Explore →Promo and arb hunters
Arb Lab. Turn sportsbook promos and bonuses into estimated value (all betting involves risk) through arbitrage, with the math done for you.
Explore →Season-long & dynasty managers
Fantasy Front Office. Find trade edges before your league does, and make waiver and start/sit calls on performance instead of hunches.
Explore →DFS players
Fantasy Frontier. DFS projections, value plays and a lineup optimizer built to help you research your slate.
Explore →Please bet responsibly. 21+ only. If you or someone you know has a gambling problem, call 1-800-GAMBLER. Sports Labs is independent and not affiliated with any media company, league or team.
Our approach
- Performance over opinion. Player values and scores come from stats and on-field performance, not subjective ratings.
- Official and permitted data. Our tools are built on official and permitted free data sources, refreshed on a schedule.
- Honest labeling. When a number is an estimate, we say so. We don't fill gaps with made-up data.
Founder

Michael Kuritz, FMVA
Michael Kuritz, FMVA, is the solo founder and sole owner of Sports Labs.
Michael holds a finance degree from the University of Pittsburgh and spent 8 years in investment management and financial technology as a financial technology consultant, working with firms including SEI Investments and Vanguard. He is the author of the Kuritz Chaos Index (KCI), a composite macro-stress indicator for financial-system surveillance, available on ResearchGate.
He built Sports Labs out of his passion for the Philadelphia Eagles and a goal of giving fellow sports hobbyists an edge.
Research
Pricing, Mispricing and Staking in Sports Betting Markets
Empirical foundations for a positive-expected-value analytics engine, with backtests on 30,632 European football matches (2012/13–2024/25).
Read abstract
We provide the scientific foundation for the SportsLabs pricing engine. Using football-data.co.uk odds for six European leagues over thirteen seasons (30,632 matches), we test six pre-registered hypotheses. (i) Sharp-book closing odds are close to calibrated; the power and Shin de-vig methods reduce the favourite–longshot bias left by multiplicative normalisation (calibration slope 1.013 and 1.023 vs. 1.049, the last z=3.46), but log-loss differences between methods are economically tiny (< 1.5 × 10−4 nats) and not significant. (ii) Closing prices beat pre-closing prices in every season (log-loss gain 0.0024, t=6.0). (iii) A consensus-mispricing strategy in the spirit of Kaunitz et al. (2017) is profitable only when the consensus is the sharp book: betting when the best market price exceeds de-vigged sharp-book pre-closing fair odds by ≥ 2% yields 11,937 bets, ROI +4.7% (95% cluster-bootstrap CI [1.6, 8.0]), mean closing-line value (CLV) +3.4%, whereas the same rule built on the multiplicatively de-vigged market average loses money (−2.7%). No configuration survives a Holm correction across 75 tests (minimum adjusted p=0.15), realised ROI decays after 2018 and is not significant in walk- forward out-of-sample tests, yet CLV stays positive (+2.6 to +3.3%) in every sub-period. (iv) CLV predicts realised ROI one-for-one (slope 0.91, SE 0.09) and detects an edge with roughly 300 times fewer bets than ROI. (v) Dynamic Dixon–Coles and Elo models are 0.021 nats worse than the close and add no out-of-sample information. (vi) The Poisson “at least one” transform that underpins anytime-scorer pricing is well calibrated but slightly under-predicts scoring (71.6% vs. 72.7%). We translate these results into an engine specification—sharp-consensus de-vig, EV thresholds, quarter-Kelly with exposure caps, and CLV as the primary performance metric— and develop the player-prop methodology (rate×opportunity, empirical-Bayes shrinkage, correlated same-game parlays) that the engine applies where markets are thinner.
A Market-Anchored Multifactor Framework for Moneylines and Player Props
Hierarchical event generation, calibrated market residuals, robust pricing and constrained portfolio growth. A proposed methodology, not a performance claim.
Read abstract
We formulate a sports-wagering research architecture that separates three tasks: forecasting the joint distribution of game and player outcomes; detecting mispricing relative to executable odds; and allocating risk under estimation error. The design combines dynamic team strength, player opportunity, conditional efficiency, opponent interactions, latent game environments, and timestamped market information. Its principal claim is methodological: a model should be promoted only when it improves paired out-of-sample scoring and produces positive net economic results under realistic execution. Mathematical complexity is not evidence of an edge. The supplied benchmark is audited using within-market Brier skill. NHL and NFL show the largest proportional improvements over their respective baselines; the benchmark does not establish that soccer is the most informative or profitable market. We propose hierarchical count and possession models, a regularized market-residual ensemble, held-out probability calibration, robust expected-value filters, and joint-scenario portfolio optimization. Every performance target and staking constant below is a research hypothesis or illustrative control, not a promised outcome.